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ADVERTISING RATES
2008
SILENT SPORTS is a cost-effective vehicle that reaches the prime consumer of sports-related products & services. A regional magazine with the impact of a national.
TARGET YOUR MESSAGE...
to the most active recreational sports consumers in the Midwest. Our primary market area is Wisconsin, Minnesota, northern Illinois, Michigan's Upper Peninsula and portions of lower Michigan and NE Iowa.
 Use the following links to download a printable Acrobat PDF file of our
2008 media kit and advertising rates.
CONTACTS
Advertising Manager - Jim Wendt
800-236-3313 or 608-835-8170
jwendt@silentsports.net
[Secure site invoice payment]
ADVERTISEMENT SIZES
Ad sizes are to scale for demonstration purposes
See AD/PAGE DIMENSION below for exact sizes.
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AD/PAGE DIMENSIONS
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AD SIZE
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Col. inch
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Wide
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Deep
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Full Page
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(30)
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7 7/16
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9 7/8
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2/3 Page (horizontal)
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(20)
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7 7/16
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6 3/4
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2/3 Page (vertical)
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(20)
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4 7/8
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9 7/8
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1/2 Page (block)
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(15)
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3 3/8
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9 7/8
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1/2 Page (horizontal)
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(15)
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7 7/16
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5
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1/2 Page (vertical)
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(15)
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4 7/8
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7 1/2
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1/3 Page (horizontal)
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(10)
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7 7/16
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3 5/16
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1/3 Page (vertical)
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(10)
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2 5/16
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9 7/8
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1/3 Page (block)
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(10)
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4 7/8
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4 7/8
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1/4 Page (horizontal)
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(7.5)
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7 7/16
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2 1/2
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1/4 Page (vertical)
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(7.5)
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2 5/16
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7 1/2
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1/4 Page (block)
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(7.5)
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4 7/8
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3 3/4
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1/6 Page (horizontal)
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(5)
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4 7/8
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2 1/2
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1/6 Page (vertical)
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(5)
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2 5/16
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5
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1/12 Page (vertical)
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(2.5)
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2 5/16
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2 1/2
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1 Column Inch
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(1)
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2 5/16
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1
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LOCAL REGIONAL RATES
These rates are for local and regional advertisers and are non-commissionable. Recognized advertising agencies supplying camera-ready copy can receive a 15% discount on the listed one-time frequency rates
only. To receive the 15% commission, advertising agencies can adjust the rates to reflect their commission.
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FREQUENCY RATES
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Ad Size
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1 issue
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3 issues
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4-plus
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1 to 4 Col. Inches
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$36
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$30
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$28
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1/6 pg. (5")
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$180
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$150
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$140
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1/4 pg. (7.5")
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$275
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$225
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$210
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1/3 pg. (10")
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$350
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$285
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$260
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1/2 pg. (15")
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$475
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$400
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$385
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2/3 pg. (20")
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$575
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$525
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$500
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Full pg. (30")
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$800
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$775
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$750
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PREMIUM LOCATIONS
COVERS
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4-COLOR
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1 issue
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3 issue
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4-plus
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Back
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$1500
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$1200
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$1125
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Front (inside)
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$1250
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$1000
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$975
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Back (inside)
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$1225
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$1000
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$950
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INTERIOR 4-COLOR
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Ad Size
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1 issue
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3 issue
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4-plus
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Full pg. (30")
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$1050
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$990
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$950
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2/3 pg. (20")
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$825
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$750
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$725
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1/2 pg. (15")
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$700
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$625
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$600
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1/3 pg. (10")
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$570
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$500
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$475
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1/4 pg. (7.5")
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$500
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$450
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$425
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1/6 pg. (3.8")
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$450
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$400
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$375
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Interior position 4-color ads must meet specific screen and mechanical requirements.
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SPOT COLOR:
$50.00 for stardard process color - $100.00 for special mix colors.
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WEB PAGE BANNERS
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$50.00 per month with 4 month minimum, $100.00 per single month. See below for specific requirements.
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INSERTS & PROMOTIONAL CARDS
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Contact Advertising Manager for price quotes at 800-236-3313.
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SCREEN/MECHANICAL
Ad materials for inside pages require an 85 to 100 line screen. Covers positions require a 120 to 133 line
screen. Cover materials require CD or emailed materials with electronic capabilities listed below. Live image
area is 7 1/2 x 10 inches, bleed trim is 8 1/2 x 11, final trim is 8 3/8 x 10 3/4. Interior pages printed on 50 lb. offset and covers on 70 lb. enamel.
ELECTRONIC
Ads can be accepted on CD-ROM, InDesign CS or E-Mailed in the following MAC formats: Quark
XPress 7.0; Adobe Illustrator 9.0; Adobe Pagemaker 7.0; Adobe Photoshop 6.0 and Claris Works
Word Processing. E-Mailed ad, photographs and artwork can be accepted as Photoshop EPS, JPEG files,
Photoshop files, PDF files, GIF files and TIFF files. Photographs must have a resolution of at least 180 at 100%. Do not send files as MicroSoft Word, HTML or any other specific word processing document. For
questions or more details, please contact Production Manager John Anderson at 800-236-3313.
E-mail all advertising materials to: silentsportsjim@gmail.com.
DEADLINES/CLOSING DATES
Materials for the covers are due in the Waupaca, WI. office two weeks prior to the print date. Refer to the following chart for specific dates. SILENT SPORTS is printed 12 times per year on the second or third
Tuesday of each month and mailed to subscribers on the following Monday. Retail and newsstand copies are shipped on the Friday following printing.
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ISSUE
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COVER
MATERIAL DUE
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SPACE
RESERVATION
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MATERIALS DUE
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PRINT
DATE
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January '08
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Dec. 6
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Dec. 10
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Dec. 11
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Dec. 18
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Feb.
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Jan. 10
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Jan. 14
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Jan. 15
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Jan. 22
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March
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Feb. 7
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Feb. 11
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Feb. 12
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Feb. 19
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April
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Mar. 6
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Mar. 10
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Mar. 11
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Mar. 18
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May
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April 3
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April 7
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April 8
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April 15
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June
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May 8
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May 12
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May 13
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May 20
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July
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June 5
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June 9
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June 10
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June 17
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Aug.
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July 3
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July 7
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July 8
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July 15
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Sept
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Aug. 7
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Aug. 11
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Aug. 12
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Aug. 19
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Oct.
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Sept. 4
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Sept. 8
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Sept. 9
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Sept. 16
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Nov.
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Oct. 9
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Oct. 13
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Oct. 14
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Oct. 21
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Dec.
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Nov. 6
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Nov. 10
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Nov. 11
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Nov. 18
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Jan. '09
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Dec. 4
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Dec. 8
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Dec. 9
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Dec. 16
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COMMERCIAL PRINTING
Waupaca Publishing Co. offers competitive commercial printing. Contact an advertising representative for details.
WEBSITE BANNER ADVERTISING
We have a banner ad advertsing program for the Silent Sports website. The following are the specifications for the banner:
- Each banner stays as a static or repeating graphic unique to each page event. When someone refreshes or moves to another page, a new banner is randomly displayed.
- Physical Banner Specs as follows:
- Width: 440 pixels
- Height: 60 pixels
- Maximum Size: 30,000 Bytes (30K)
- Format: .gif image only for animated banners, .gif or .jpg for static.
- Note: animations are acceptable as long as total image conforms to the maximum size of 30K.
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Send all advertising materials to
the MAIN OFFICE at Silent Sports,
P.O. Box 152, Waupaca, WI 54981
Phone 715/258-5546; 1-800/236-3313
Fax 715/258-8162; email: silentsportsjim@gmail.com
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SECURE ONLINE INVOICE PAYMENT
As an alternative to paying for your advertisement invoice, you may use our secure online payment form.
READER DEMOGRAPHICS
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AGE:
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47
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INCOME:
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72% $55,000 and up
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EDUCATION:
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86% college/advanced degree
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SPORTS PARTICIPATION:
The SILENT SPORTS reader lives an active, outdoor lifestyle and regularly participates in the silent sport activities of::
Bicycling: 95%
Cross Country Skiing: 80%
Running: 63%
Paddle Sports: 61%
Hike/Walking: 61%
Snowshoeing: 35%
PARTICIPATE IN EVENTS: 88%
EDITORIAL INFORMATION:
Silent Sports is a monthly subscriber-based sports and travel magazine that covers bicycling, cross country
skiing, running and paddling. Our editorial focus changes with the changing sports seasons. For a complete Media Kit and a recent issue e-mail: jwendt@silentsports.net.
CONTACTS
MAIN OFFICE
717 Tenth St. * P.O. Box 152
Waupaca, WI 54981
715/258-5546 * 1-800/236-3313
FAX 715/258-8162
Email: silentsportsjim@gmail.com
www.SilentSports.net
PUBLISHER
Scott Turner
EDITOR
Joel Patenaude
P.O. Box 152 * Waupaca, WI 54981
715/258-5546 * 1-800/236-3313
silentsports@gmail.com
ADVERTISING MANAGER
Jim Wendt
450 Ash Street * Oregon, WI 53575
608/835-8170 * 1-800/236-3313
Email: jwendt@SilentSports.net
BUSINESS MANAGER
Don Edmunds
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SILENT SPORTS
is published monthly by the
WAUPACA PUBLISHING COMPANY
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The publisher reserves the right to reject or cancel any
advertisement at any time. SILENT SPORTS is not responsible for errors resulting from hand-written copy, photos not fitting screen requirements or the reproductive quality of color photos
in body copy. Proofs are provided upon request on material arriving on or before the due date.
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